The iOutlet have been a friendly client of ours for a good few years. We launched their new eCommerce website back in 2017 and have undertaken their social marketing and organic SEO since. Fast forward to Thursday 12th March 2020 and myself and the rest of The iOutlet team are in London celebrating at the Mobile News Awards as they became finalists in the Best Online Retailer category.
The iOutlet are an online retailer of refurbished iPhones, iPads and other technology. At the beginning of January, we sat down with Liam and James, founders of the company, to discuss the plan for the year. What were the targets? What were we trying to achieve with the website in the coming months? What other activity could be undertaken to enhance the profile of the already successful brand?
Alongside continued organic marketing efforts and further development of the website such as adding the new payment method Klarna, improved customer service with automatic SMS order updates and enhanced product add-on sales, it was agreed that we would undertake the writing of their award entries for the Mobile News Awards 2020. This included not only reviewing historical data of the business and sales, but research into the awards categories The iOutlet was gunning for and ensuring they were ready to be reviewed by the hottest eyes in the mobile industry.
The awards saw the biggest names of the mobile world get together in London at the Hilton, Park Lane. Competitors within the Best Online Retailer category saw The iOutlet up against retailers such as AO Mobile, Music Magpie and O2.
The evening was fantastic. Celebrity host Josh Widdicombe hosted the awards and the drinks reception, dinner, pick and mix bar and games meant the evening was full of good times from start to finish.
The iOutlet received a commendation after being shortlisted against the winners AO Mobile and joint runner-up Music Magpie. A success all round following the efforts of everyone involved.
Over the past 2 years, we’ve worked closely with not only the team at The iOutlet, but their other partners too. Fuel Affiliate are The iOutlet’s affiliate marketing and PPC agency and it’s only ever a pleasure working alongside the team to see continued growth and sales for our mutual client.
We would like to take this opportunity to congratulate The iOutlet once more on their success; we look forward to what the next 3 years of working together will bring!
If you’re looking to enter your business in industry awards this year and would like to stand out or want to understand how Respond can help your eCommerce business grow, whether you’re working with an existing agency or not, we’re all ears and open minds. Our goal, is to see your business succeed and we’ll always work in whichever way that is most likely to happen. We’re ready to get started.