From idea to global fashion sensation
Garrison Tailors, founded by Steven Knight, the creator and writer of the iconic BBC TV Series “Peaky Blinders,” is more than just a clothing brand; it’s a representation of luxury British menswear inspired by the 1920s. When the brand was no more than an idea, they sought a partner to guide them through the marketing and ecommerce landscape. We were their chosen ally, to guide their brand and deliver with a global reach.
Before Garrison Tailors even launched, Respond was approached to be an integral part of the brand’s journey. This early involvement allowed Respond to provide invaluable input on various fronts. From branding involvement to offering insights on product collections and how the market might receive them through various marketing channels.
We designed and developed an ecommerce website on WooCommerce that mirrored Garrison Tailors’ luxury and authenticity to reach the global audience of Peaky Blinders and launched alongside the TV series hype.