Starting with a very specific aim
Before Start Point Spearfishing partnered with us, their online store faced a range of challenges in user experience and visibility. The primary objective was to optimise the website for increased conversions by ensuring that visitors could easily find and purchase products on the website in a way that reflected the level of service offered in Start Point’s brick and mortar store.
Additionally, with the competitive nature of online retail, improving SEO was crucial to drive organic traffic and rank higher on search engine results while improving landing page quality for new Google Ads campaigns.
Their team are super fast communicators and were always on hand to deal with any problems that cropped up with our website.
We started by focusing on the overall structure of the website, reorganising product categories to present products in a way that was more inline with how customers were shopping. By redesigning key visual aspects of the website and introducing a more user-friendly navigation we were able to deliver a far greater shopping experience for customers online.