5 ways to market your business for free!

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We’ve put together five free marketing tactics to help you increase your online presence. You don’t have to break your marketing budget to make an impact, just be open minded, creative and responsive. 

1. Customer Service 

Do what you say you will! Make sure that your customer service is second to none, work together as a team to provide the best products and services to create a solid reputation, this will help to build word of mouth, likes and shares online and your reliability to keep your customers coming back. This one absolutely is free! 

2. Feedback and Reviews 

Trust in your feedback and reviews from customers, even negative feedback is an opportunity to promote your business if dealt with and responded to correctly. List your business online with the likes of TrustPilot, TripAdvisor or utilise Google Reviews – just make sure that your profiles are up to date and monitored regularly. Facebook allows your customers to leave reviews and ask your valued, repeat customers to complete a feedback form to publish on your website, social or in your emails.

3. Consistent Social Media 

Regularly use Facebook, Instagram or LinkedIn to connect with your customers. Having a social profile isn’t enough, they need to be utilised frequently. Post regular updates, share stories, testimonials, case studies and respond to comments and reply to messages. Keep your messaging consistent, include images and always include a link to your website or a contact number – make it easy for your customers to connect with you. 

4. Content is key

Create a blog, share your knowledge, help problem solve. Content is hard to keep fresh so make it a priority to keep your content valuable, relevant, consistent and interesting. This will help you to maintain followers, readers and customers. Blog content helps to optimise your SEO and make sure you use appropriate keywords to improve your website’s visibility on search engines. 

5. Email Marketing

By utilising the free plan on platforms like MailChimp and Klaviyo you can create snappy and effective emails with quick to read content and easy to use call to actions and send them to opted in customers and leads. Email marketing is highly effective and easy to accomplish, think about what you want to say and how you want your customers to respond. Encourage sign ups to your emails through social media or your website to help build a mailing list. Keep your emails regular, create exclusive content such as special offers and keep it short!

Ultimately, having a marketing budget is useful, but you can do a lot without a lot and don’t forget we’re here to help, so if you want to explore digital marketing strategies for your business, let us know, we’d love to get involved.  

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